I have decided to go all Gordon Gekko and dive into the stock market. Okay, wade into the stock market. Slowly. Like, an inch at a time until I get acclimated even though the pool water is like eighty degrees.
Of course, we've been investing for some time now in Reponsible Things like retirement accounts and college savings plans. But I actually wanted to select specific stocks instead of the 2040 Retirement Fund. Ugh. 2040. Really? I've got another thirty years of office work ahead of me? (I know, I know, I shouldn't carp about being gainfully employed in This Economy*. But seriously, THIRTY years?)
Thing is, those funds have pretty reliable returns on investment, but I don't get to choose the companies involved. So what, right? Well, me, I'm kind of bossy, and I want to hand pick the stocks myself. But I am all sorts of lazy about research, so if I was all, "I hear Toyota makes a dandy automobile!" I'd have lost my shirt.
BUT, I have figured out a way to feel OK if whatever miniscule amount I invest disappears into the ether! The stocks I will choose will totally be a reflection of my family's brand and product loyalties. Here's what I find hilarious about this autobiographical investing: if I lose all of my moolah, that kind of means that we suck. Or at least the marketplace thinks we do.
I am determined not to suck.
Here are my rules:
1) I will not invest more than $50 per month.
2) I will only buy stock in a company if we have personal, good, experience with their products.
3) If it's between me and Bud Fox, I'm totally sending him to the chokey.
I started this last month. I bought a share of Netflix. Thus far in April, I've purchased some ING and SiriusXM. And guess what? THE MARKETPLACE INDICATES THAT I DO NOT SUCK! That's right. I'm up twenty bucks. Boo-yah! I am a financial GENIUS!
I will keep you posted on my inevitable ascension to Warren Buffet-land.
*Everywhere you turn people are talking about THIS ECONOMY, so I think it needs to be capitalized. Many people are really and truly impacted by the downturn in the economy, but I think there are an awful lot of people who are using it as a catchall reason for any financial problems they might have. Like buying things you cannot afford. Honestly, I think this is the only financial education that anyone needs.