I had to pick up a sympathy card a few days ago, so I stopped into a drugstore on my way to work. Having been the recipient of a stack of sympathy cards when my mother passed away, I am actually kind of picky about the content. I gravitate toward the ones that basically say, hey, I know this is an awful time, and I'm thinking of you. That's it. Anything else just feels like you're trying to smooth over the recipient's loss.
So, there I was, sandwiched between the all-singing, all-dancing birthday cards, and the marshmallow fluff of the anniversary cards, when I saw it: a twelve-pack 'value' assortment of sympathy cards.
How grim is that?
I spent the next couple of minutes thinking about the customer for that product. Is it someone who is a planner by nature, knows a bunch of people who are ill, and wants to stock up? Does that make them a realist? Or a pessimist? Is it someone who just sends sympathy cards at the drop of a hat? Is it someone who doesn't really care what the message is, and they want to check the sympathy card from their to-do list as soon as possible? Is it someone who fishes for a bargain in any pond?
I shook my head to clear the jumble of questions, picked out the very lovely card that was completely appropriate for the particular person for whom I purchased it, and checked out of the store.
But, I'm still thinking about that bundle...